Blockchain-powered advertising firm Veraviews has launched the UAE’s first domestically developed advertising exchange and supply-side platform.
Veraviews SSP Targets UAE Ad Transparency
The Dubai-based blockchain company Veraviews introduced the Ad Exchange and SSP under the United Arab Emirates (UAE) Ministry of Economy’s NextgenFDI initiative. The platform connects advertisers directly with UAE publishers to sell digital ad space, including video formats, in real-time.
The company told Bitcoin.com News that previously, UAE advertisers and publishers relied on global systems with limited control, transparency issues, and high invalid traffic rates. The Veraviews platform uses its proprietary AdTrace technology and Proof of Traffic system for artificial intelligence (AI)-driven fraud detection and mandatory Know Your Business verification.
Khaleej Times is the first confirmed publisher partner, making its ad inventory available through the exchange. Khaleej Times is the UAE’s longest-running English daily newspaper and was the first English daily in the country. Minister of State for Foreign Trade Dr. Thani Al Zeyoudi stated the platform aligns with the UAE’s Digital Economy Strategy 2031 goals for trust and data governance.
The Minister remarked:
Khaleej Times’ early adoption signals that our media sector is ready to set global benchmarks, while ensuring every advertising dirham amplifies real engagement and safeguards our reputation as a premier, tech-led business hub.
Veraviews relocated its global headquarters to the UAE last year via the NextGenFDI program. Chief Product Officer Olena Buyan explained to our newsdesk that the 2025 launch turns digital economy policy into a product, setting new standards for verified impressions.
The platform aims to ensure advertising budgets reach verified UAE audiences while reducing fraud. It operates with 11-50 employees and integrates with major video players including Youtube and Twitch. In recent years, Dubai and the UAE have swiftly cemented their status as global epicenters for blockchain and digital currency advancements.