1. A Strategic Move Into Bitcoin
Fintech company Amazing AI plc, known for its AI-driven consumer lending services, has unveiled a new treasury strategy: allocating a portion of its balance sheet to Bitcoin starting July 2025. This shift reflects growing recognition of Bitcoin as both a store of value and a hedge against macro risks.
2. Why This Matters
- Corporate treasury adoption is accelerating: Amazing AI joins institutions like MicroStrategy, Sequans, DigiAsia, and others in using Bitcoin to safeguard reserves.
- Macro hedge in action: The company cites inflation, geopolitical uncertainty, and the inherent stability of Bitcoin as key motivators.
3. Who Is Amazing AI?
Operating in both the US and emerging markets—including the Philippines and Africa—Amazing AI’s CEO Paul Mathieson brings real crypto experience, having been involved in remittance solutions via a custom coin and exchange. This background reinforces confidence in their Bitcoin initiative.
4. What to Watch in July 2025
- How much BTC will be bought? Initial purchases are set to begin next month, but scale remains undisclosed.
- How it’s funded: Acquisitions will come from operational cash flow and equity raise—expect updates in quarterly reports.
- Future lending operations: The company is exploring Bitcoin-based lending in select markets.
5. Broader Industry Trend
More and more fintechs and public firms are embracing Bitcoin treasury strategies. This trend creates a reinforcing loop: corporate demand raises Bitcoin’s profile, attracting further institutional adoption. For a deeper dive, check out our explainer on corporate Bitcoin treasury trends, a detailed guide you published earlier.
6. What Investors Should Do
- Secure your crypto: A hardware wallet like Ledger is critical for safety.
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7. Final Thoughts
Amazing AI’s move highlights that Bitcoin is increasingly seen as a treasury-grade asset—even by fintech innovators. With purchases starting July, upcoming months will reveal how seriously crypto is being integrated into corporate strategy. This wave of mainstream adoption could signal sustained upward momentum.
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