Coinbase launches its very first brand credit card ever in collaboration with American Express, which will be rolled out this fall. Called the Coinbase one cardIt will only be available to American members of Coinbase One, the monthly subscription service of the platform. The card offers 2% up to 4% back in Bitcoin on daily purchases, together with access to American Express -benefits.
This is a first product product for Coinbase, which previously only offered a prepaid payment card with Visa in 2020.
“We see really potential in the combination of Coinbase and Crypto with the powerful support of American Express, and what the card offers is an excellent mix of what customers are looking for now,” said Will Stredwick, head of American Express Global Services, during the Coinbase State of Crypto Summit in New York.
The map is part of a larger push from Coinbase to expand its subscription -based services. Coinbase One costs $ 29.99/month and includes zero trading costs, higher -based rewards and benefits for customer support. The company also announced a cheaper version – Coinbase Basic – for $ 4.99/month or $ 49.99/year, including fewer functions.
Coinbase’s subscription activities is growing rapidly. It brought in $ 698.1 million Q1 2025Compared to $ 1.26 billion in trade income. According to William Blair analyst Andrew Jeffrey, this kind of recurring income is a big reason why investors stay with the shares in the long term.
Coinbase One was launched in 2023 and now has more than a million members. The company has steadily growing its ecosystem with products such as the basic developer platform and a self -herb wallet.
The company has long been placed Bitcoin at the center of its strategy of making BTC guardian listing services on institutions, supporting Bitcoin ETFs, integrating Bitcoin rewards into its products and actively arguing for Bitcoin-friendly regulation in Washington. Coinbase also supports Bitcoin development directly through financing fairs and technical support. As the largest listed crypto exchange in the US, Coinbase Bitcoin will not only continue to frame as a plus, but as the basis of the long-term vision.