EVEN, the direct-to-fan music platform utilized by stars like J. Cole, 6LACK, Smino, and LaRussell, is taking its mission to the following degree with the launch of a customized Avalanche Layer 1, constructed utilizing AvaCloud.
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The transfer marks a serious leap in blockchain-based music distribution—and alerts a rising shift towards creator-owned infrastructure that scales with real-world demand.
From Streaming to Possession
In contrast to conventional platforms that pay artists cents per stream, EVEN flips the mannequin: One fan = one sale.
The place streaming companies require over 1,250 paid streams (or 3,750 ad-supported ones) to earn the identical quantity, EVEN pays artists immediately when followers buy music instantly—giving artists extra management, extra income, and the ability to personal the discharge second.
And artists are flocking to it—50,000+ new signups per week, with greater than 2 million anticipated by 12 months’s finish.
Why Avalanche?
To assist this explosive progress, EVEN wanted blockchain infrastructure that delivers pace, low prices, and infinite scalability—with out compromising consumer expertise. That’s the place AvaCloud is available in.
By constructing on Avalanche utilizing AvaCloud’s totally managed infrastructure, EVEN features:
Actual-time token-gated entry
Clear income splits
Superior fan analytics and insights
Seamless backend scaling to match international demand
“We constructed EVEN to return worth and company to artists. With Avalanche, we are able to ship fan-powered music drops at scale and empower artists to monetize on their phrases.”
Magazine Rodriguez, CEO of EVEN
Extra Than Simply Tech—A Motion
The customized Avalanche chain provides EVEN the ability to introduce interactive fan options—like premium gated content material, unlockable experiences, and wealthy creator dashboards. The platform can also be built-in with main music companions like UnitedMasters, serving to artists plug instantly into broader trade workflows.
And in a serious milestone, EVEN grew to become the primary superfan platform acknowledged by Luminate, the info engine behind the Billboard charts—guaranteeing that direct fan monetization contributes to artists’ official rankings.
“Their mannequin reveals what Avalanche was constructed for—real-world, consumer-grade innovation,” mentioned John Nahas, VP of Enterprise Growth at Ava Labs.
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About EVEN
EVEN is a direct-to-fan music platform giving creators full management over distribution, income, and fan engagement. From rising artists to international icons, EVEN helps a brand new period of unbiased music monetization.
About Avalanche
Avalanche is a high-performance blockchain community designed for builders. Its AvaCloud platform permits groups to launch customized Layer 1s in minutes—excellent for scaling Web3 functions in finance, gaming, tradition, and past.