One of the largest sports brands in the world is big bet on Bitcoin (BTC).
Speaking at the Bitcoin 2025 conference in Las Vegas, the head of Paris Saint-Germain (PSG) Labs, Pär Helgosson, claims That the last French football giant of the Champions League is currently holding BTC.
“When I say that PSG is the club of the new generation, I mean we are about what the next step is. Just like Bitcoin …
Last year we placed Bitcoin in our books.
We took our Fiat reserves and we have assigned Bitcoin. We still have it in our books.
As one of the largest clubs in the world, we are the largest player in the sports ecosystem to do that. “
According to some reportThe club has 120 BTC, worth $ 12.5 million at the time of writing.
The PSG Labs Head dropped the BTC bomb on the eve of PSG’s visit to the Champions League final against Italian Juggernuts Inter Milan in Munich, Germany. The 2024 Champions League final had more than 400 million viewers worldwide. The Super Bowl of the same year had around 124 million viewers.
The PSG fan token (PSG) jumped briefly from $ 2.41 to $ 2.74 after the news, an increase of 13.7%. PSG is worth $ 2.43 at the time of writing, a decrease of 6% in the last 24 hours.
BTC is currently being traded for $ 104.312, a decrease of 2.4% in the same period.
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