In short
- Companies are increasingly adding Bitcoin to their business treasury to cover themselves against inflation, diversify assets and project a technical prospect.
- Game theory and investor pressure accelerate acceptance, whereby companies such as Rumble and Gamestop lead the strategy of the groundbreaking business strategy.
- Despite risks and market uncertainty, analysts predict that treasuries will keep to $ 330 billion in Bitcoin by 2029.
From boarding schools to balance sheets, Bitcoin Is no longer just a bet – it becomes part of the financial strategy of companies.
A small but growing number of companies admit parts of their treasury to the number one cryptocurrency through market capitalization, not only aimed at protecting assets and diversify further than traditional finances, but also to indicate a progressive attitude.
What are business treasury boxes?
A business treasury refers to the financial assets of a company, including cash, shares and investments. To maintain capital and to maintain liquidity, a company traditionally places cash in instruments such as government bonds or money market accounts, which are seen as a low risk. However, an increasing number of companies now turns to Bitcoin as an alternative active.
“All assets held are usually considered counter-cycle for the rest of the economy,” James Davis, co-founder of Crypto Futures Market platform Crypto Valley Exchange, previously told Decrypt. “Strategic reserves are intended to combat economic cycles,” he said. “It’s not just about price rating, but how it actively performs during decline.”
This article will investigate how companies shift the focus to Bitcoin and integrate them into their treasury strategies to cover themselves against inflation, to maintain value and improve financial resilience.
Why hold Bitcoin as an assets of the Bedrijfschat?
The number of companies with Bitcoin continues to grow. Strategy (formerly MicroStrategy) gained a first-mover advantage by aggressively accumulating BTC under the direction of its chairman, Bitcoin bull Michael Saylor, starting in 2020. The trend gained momentum when Saylor offered to share his Bitcoin playbook with Tesla later that year, with the EV Manufacturer Subsequently Purchasing $ 1.5 Billion WORTH OF BTC in February 2021.
Companies such as streaming platform Rumble and video game retailer Gamestop had become members of the trend. From May 2025 both Bitcoin added – or Bitcoin added to their business treasury, which marks a new step in the mainstream adoption of the cryptocurrency.
Game theory could explain this momentum, which suggests that as more companies take Bitcoin, others may feel busy following the example – not necessarily out of conviction, but to remain competitive in public perception.
Companies that create Bitcoin treasure boxes mention the decentralized nature of the cryptocurrency often and a fixed stock as a cover against inflation, currency debasia and the falling yield of traditional cash.
“For most companies that come in Bitcoin, it is difficult to see these movements as more than a brand game,” Dr. Matthew Stephenson, head of research at risk capital company Pantera Capital, previously told Decrypt. “The most strategic move, except that they just want Bitcoin people to think they are cool, focuses on investors who keep asking:” What do you do with new technology? What do you do with crypto? ” Bitcoin holds them.
Which companies do Bitcoin keep as a treasury assets?
The trend wins grip. From May 2025, publicly traded companies Keeping Bitcoin in their treasury include:
- Strategy (formerly micro strategy): 580,250 BTC, around $ 64 billion
- Marathon Digital Holdings: 48,237 BTC, around $ 5.3 billion
- Riot platforms: 19,211 BTC, around $ 2.1 billion
- Tesla: 11,509 BTC, around $ 1.3 billion
- Coinbase: 9,267 BTC, around $ 1 billion
How do companies keep Bitcoin in their treasury?
Holding Bitcoin is more complex than just transferring BTC to a crypto portion. Companies usually use the storage services – specialized companies that store and secure digital assets. Coinbase guardianship, bitgo and fidelity digital assets offer security of institutional quality, including cold storage, portfolios with multiple signatures and insurance.
However, holding Bitcoin does not guarantee the safety of market uncertainty and risks.
“Cryptos’s volatility makes it very unpredictable compared to traditional assets,” said James Davis of Crypto Valley Exchange. “It is also pro-cyclical, which means that its value tends to fall when the market requires the most liquidity, making it a risky reserve active.”
The future of BedrijfsBitcoin -Bitchist
With inflation concerns persistent and digital assets that receive credibility, more companies turn to Bitcoin as a strategic part of their treasury management.
Biotech company Atai Life Sciences announced plans to take on a Bitcoin Treasury in March 2025. Only two months later aimed the power of the power-established by accumulating Vivek Ramaswamy-Om Bitcoin.
Companies such as the Japanese investment company Metaplanet and manufacturer of medical aids Semler Scientific will continue to add to their participations, while in May 2025 the Financial times Reported Trump Media plans to pick up $ 3 billion to buy Bitcoin and other digital assets.
While the strategy to accumulate Bitcoin as a long-term storage of value, has influenced other companies, connect many-including cryptomabines-sealing because of the volatility of the active. In May 2025, Coinbase CEO Brian Armstrong revealed that the company once considered allocating 80% of his balance to Bitcoin, but eventually withdrawn, for fear that the move could ‘kill the company’.
Despite the risk aversion of some companies, Bernstein analysts argued in a research memorandum of May 2025 that company treasures will add $ 330 billion to Bitcoin by 2029.
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